In the time that does not arrive 20 years, from a rise to power and position at China western the small company of borderland city Urumqi, arrive to become control asset to exceed 120 billion yuan “ to produce ” of empire of be in harmony for a time; From ” of sortie “ gules industry (ketchup) , ” of “ white industry (linen-cotton textile and lacteal industry) to ” of “ gray industry (cement) , ” of “ black industry (Electromechanical and automobile manufacturing industry) , heart swell made the “ mythological ” of China and even world business circles. Its are promoted also suddenly, its die also ignore. Just when De Longren is heart swell empire to cheer when caper, caesarean edifice one night capsize, change dilapidated walls immediately, leave common people to think over indefinitely with consider.

From 2004 heart swell group collapses up to now, the reason that governmental official, scholar and business circles personage fail with respect to heart swell from different point of view undertook an analysis. So, what inspiration can we get from inside the failure of heart swell? The article tries to be in before on the foundation that document studies, undertake an analysis to this, the development of future of company of battalion of the countryman in hoping to be able to be opposite is drawn lessons from somewhat.
One, the industry is base, value is first
Before De Longzhi, similar convert industry is absent via the case of battalion and capital operation a few (if ask general) , why so much person and enterprise are opposite this scramble for sth? In the final analysis or hope break the law that the company grows, realize those who exceed groovy development to be eager to cause trouble of psychology of hope for success.
From the industry management angle looks, capital operation serves for the product, if do bad that the mainest product is managed, not excellent management, good adjust, technical revolution and product answer the market to be updated ceaselessly wait for all doing well to produce the main factor that manage, the value of capital appears without the body, capital operation is not had namely this wood, water without a source. From the point of the angle of capital operation, the excessive price system of capital can produce what cash flows to increase in future now. Accordingly, the capital operation that already formed independent industry still needs to build the base that running a service for the industry. Run specializationed capital with industrial classics battalion undertakes analogy, buy (capital is run) be raw material buy level, and true manufacturing appreciation course, be the implementation after passing in-house to the enterprise conformity is right asset is optimized configuration and dig go. As a result of the wrong idea with first sth used to one's own advantage, the psychology that is eager to hope for success makes like that, the capital of heart swell is run stay in from beginning to end to raw material buy level ceaselessly, did not machine implementation capital appreciation through production, also caused a company bigger, competition ability exceeds weak evil consequence. De Longceng depicts a “ to investor and buy trade dimensions of the —— that finish enlarges —— profit to increase —— share to rise —— of —— value promotion is bought to trade the good prospect of the ” that finish. Discover not hard, the capital of heart swell is run, ignored “ value to create ” this one important segment, capital runs the game ” that became “ to enjoy sth used to one's own advantage purely.
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