Strategy of structure of abstract company capital is the strategic goal that shows for utmost the ground realizes an enterprise, to enhance the value of the enterprise, increase the development competition capacity of the enterprise, on the foundation of the interior that affects capital structure in the analysis and external environment element, the plan process that has global sex, long-term sex, creativity to the development way that the long-term sth used to one's own advantage of the enterprise makes. The article is based on SWOT matrix analysis to formulate strategy of company capital structure design and optimize plan.

One, strategy of company capital structure devises strategy
Although there are all sorts of theories of rich firm capital structure and method in western financial management, but also must admit even scholar of western financial management, all sorts of theory of firm capital structure and method are an academic method and ideal mode merely, want to master neatly according to all sorts of particular cases in solid Wu, do not put in to be able to rely on to several manage are calculated and go to the lavatory the established structure of the operation. Accordingly, the capital structure that masters an enterprise says with its is a kind of method, still be inferior to saying is a kind of strategy. Make the capital structure strategy that is based on company strategy need to satisfy:
1, risk and accrual photograph are unified. Tell from common sense, profit and risk are same two respects of a thing, accrual high risk inevitable big, risk small profit inevitable low. The enterprise undertakes capital structure plans to design what cannot pay attention to accrual only to rise, increase debt one-sidedly, raising a requirement to accrual while, pay close attention to the accretion of the risk even; Of course, also cannot hate a risk and do not lift debt to raise fund, lose financial lever interest thereby. So, company investor and operator want the relationship of depend on sb or sth for existence of overall balance accrual and risk, master the strategy with both unified photograph appropriately.
2, suit with photograph of rate of capital market growth. If company place is faced with capital market is mixed soundly quite active, so the “ of direct financing method that the enterprise carries capital market likely borrows new debt, return dead horse ” , maintain higher indebted proportion conditionally thereby; Conversely, if company place is faced with capital market growth is not perfect, the indirect financing that can lean to the bank only will raise debt, so although be in debt tallishly,scale also may cause the dissatisfaction of the bank and raise debt very hard. Of course, offerred to the enterprise with active money market soundly indebted management turning point, also be opposite at the same time of the financial standing of the enterprise optimize offerred taller tie.
3, get used to operator different management style. In objective business management estate, some person management style is dovisher, some person management style is more radical. The operator of dovish style nots allow to make exorbitant and indebted scale necessarily, the operator of radical style can tolerate higher indebted proportion. The administrative style of the operator that has financial decision making authority affects the indebted proportion that decided an enterprise even on certain level.
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